In today’s world, there exist mobile apps for almost everything. Most of us begin our mornings using one of them. This shows the magnitude of their importance in our lives.
But what it takes in developing such an app is a procedure that is quite multiplex. The process of developing a mobile app is fairly straight but the real deal is developing the strategy before coming into action. Proper planning is both crucial and of great significance. A good strategy leads to a successful application.
But the harsh truth is that, development of strategy if a lot more complicated than one can imagine.
This is how you must plan before developing one of your yet-to-be successful mobile applications:
1. Contemplate about the market: The first and foremost step is to contemplate about the existing market very profoundly. You can’t just make an app out of nothing. Your application must solve a problem which may exist in the real world. Your work is half done when you know what difficulty you want to eradicate from life of your customers by developing an app on it.
2. Converse with your potential customers: Talking with your target audience is of great substance. An open discussion on both sides would help you greatly. Tell them about the app you intend to develop and know if your idea captivates them. Try to know if they will be willing to pay for using the app which interests them or not. Basically, try to understand if your app will actually stand out when it reaches to real customers.
3. Build a Revenue Model: Build a revenue model and understand as to how you will earn money. There exist various revenue models which include aspects like paid applications, free applications, advertisements, in-app purchase, etc. Along with that, plan your budget too.
4. Devices supported: You must select devices and platforms which will support your application. This must be done keeping factors like operating system, software requirements, battery life, etc in mind. This must be done wisely as performance of any app is largely based on the supported device.
5. Designing: This is the core part of the way to plan the development of a mobile application. First and foremost, hire a good designer who knows how important user experience is. The developer should be hands on –on UI (User Interface) design, platform standards, UX principles, etc. Make sure the design is such that it catches attention easily and interface is such that when the user actually decides to click on it –doesn’t feel disappointed at all.
6. Marketing: Remember your target audience? Let them all know about live existence of your app. It’s time now to market your app. The world of apps is already like an ocean and yours will be a mere small fish when you will deploy and release it. Hence, your probable users must be well aware of it as getting noticed is very difficult.
7. Analyze: This is the last yet a vital one. Your app now needs to be analyzed well. Understand the magnitude of success of your app. It probably won’t be successful right then and there but you must at least learn from the flow of the success. Along with that understand what all does your app lack by reading reviews.